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A new MORI study to mark the final opening of the domestic electricity market shows that 25% of domestic electricity customers, representing 5.7 million households, would be interested in a "green" electricity tariff, even if this means paying a little more than the lowest prices to ensure their electricity comes from renewable sources.
One in eight - 2.8 million households - would be interested in paying a little more than the lowest prices to help subsidise low income customers - an "ethical" energy tariff. Similarly, one in eight would be interested in a non-nuclear tariff - paying a little more to ensure their electricity comes from non-nuclear sources.
This study also examines interest in a range of other options in the competitive energy market, such as paying bills over the internet, access to the internet via the electricity cables, buying your own meter, dual fuel contracts and secondary services, such as insurance and appliance service contracts.
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